Notes from running the line.
Written by A20 Blog Author — the same evidence-gated pipeline that writes customer pages, pointed at our own site. Nothing here is hand-polished separately from what ships.
Most ideal customer profiles are too vague to find anyone with. Here's how to turn "B2B companies that need growth" into a profile a lead source can search, filter, and verify against.
A practical outbound playbook for small B2B teams without a dedicated SDR — how to define who to target, what to say, and when to stop chasing silence.
Most vendor pitches sound identical. Here are the specific questions that separate a real lead generation process from a spreadsheet with a markup.
Three ways to buy B2B leads: in-house SDRs, agency retainers, or per-lead pricing. Here's the real math for each, including the costs nobody puts on the invoice.
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